As a previous Head of SEO for several digital marketing agencies, I’ve been lucky enough to work on a large variety of projects alongside some large national and international brands.
As a result, I’m able to offer my clients a high level of experience and expertise on many areas of SEO strategy & execution. I’m flexible with my approach and can offer the following services as either one-off projects or by combining multiple services on a retained basis to create an ongoing SEO strategy.
How can I help you and your business?
Technical SEO Audit
Making sure your website is being crawled & indexed by Google effectively & efficiently and that it is best optimised for the keywords you want to rank for. Examples of what my audits include are:
- A Full Website Crawl & Health Check.
- Site Speed Analysis & Improvements.
- Meta Data Review & Improvements.
- Site Index & URL Index Coverage Review.
- Internal Linking Analysis.
- Navigational Structure Recommendations.
- Site Duplication Issues.
- Keyword Ranking Checks.
- Optimisation Enhancement Improvements (i.e. Structured Data).
- Image Optimisation.
- Backlink Audit.
Local SEO Audit
Improve performance for people searching for your products / services in close proximity to your business or for ‘near me’ search queries. This includes:
- Google Business Profile Optimisation.
- Citation Building & Management.
- Location Page & On-site Optimisation.
- Local Link Building Opportunities.
- Map Pack Listing Optimisation.
- Local Competitor Analysis.
- Local Keyword Research.
Spending time with internal SEO teams for both clients and agencies who don’t have the time or resource to invest in developing their employees SEO learning. This includes:
- Upskilling SEO’s to take the next step in their career progression.
- SEO Reporting Training.
- Third Party SEO Tool Training (i.e. Screaming Frog, Ahrefs, SEMrush, Deepcrawl).
- Reviewing Existing SEO Documentation & Providing Recommendations To Improve Or Provide Additional Insights.
Auditing your existing content against both keyword research & what’s performing well in the SERPs to make improvements and create new content suggestions for the site.
- Competitor Keyword Gap Analysis.
- Blog Content Clean-Up.
- Content Creation Roadmapping.
- Page Structure Recommendations.
- On-Site Content Optimisation Improvements.
- Additional Landing Page Suggestions.
In-depth keyword research to highlight opportunities for organic SEO growth. This includes:
- Long-Tail Keyword Suggestions.
- Competitor Keyword Analysis.
- People Also Ask Research.
- Ahrefs & SEMrush Analysis.
- PPC / SEO Cross Analysis.
- Keyword Search Intent Analysis.
- Search Volume & Keyword Difficulty Analysis.
- Google Search Console & Google Analytics Analysis.
Whether your moving to a brand new domain or migrating to a new CMS, I can help make the transition as seemless as possible making sure that historic traffic & rankings are being protected. This includes:
- Benchmarking Performance.
- Redirect Mapping.
- Old & New Site Health Checks.
- XML Sitemap & Robots.txt Setup.
- GSC & GA Property Setup.
- Performance Monitoring.